Lenovo has announced its intention to cancel the Motorola brand, acquired by Google in 2014 compared to US $ 3 billion, from smart phones to unify the brands according to officials of the two companies remarks at CES 2016.
It will be charged high hardware specifications of Lenovo brand "Moto by Lenovo", while the company will go to the use of trade mark in the medium Vibe Specifications organs.
Said Rick Osterloh, head of operations at Motorola, said that the company's engineers will continue to work within the Lenovo without any change, but the move was intended to unify the brand to focus on producing the best devices.
The importance of removing the Motorola brand because it was in a time of pioneers in the field of mobile phones, where her phone Razr Flip succeeded in achieving a large spread around the world, and some consider one of the founders rightful techniques for mobile communications, which was confirmed by Yang Yuanqing, CEO of Lenovo after acquisition, where he said that Motorola's wealth must be preserved.
It does not yet know the high specification phones to be charged Moto by Lenovo sign, but a sign that the Vibe will carry smart phones that are available at a price not to exceed US $ 99 outside the United States.
The Lenovo recently launched a phone Vibe S1 Lite on the sidelines of their participation at CES 2016, a copy of the specifications less phone Vibe S1.
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